Japanese brands can now join the growing number of global companies discovering the power of organic search, achieving impressive measurable results from search as a key performance marketing channel.
TOKYO, JAPAN – Media OutReach – November 18, 2021 – Botify, the leader in enterprise software for performance-driven organic search, today announced its incorporation in Tokyo. The move promises to enable Japanese customers to transform their SEO strategies and capabilities, increasing the performance of their websites through sustainable growth in online traffic and organic search revenue.
Left: Hideki Shimada, Sales Manager
Right: Satoshi Abe, SEO consultant
“Botify Japan KK reflects our commitment to Asia Pacific and our growing number of customers in Japan. By investing more resources in sales and marketing, professional services, data science and customer success, we are expanding to serve a growing number of local brands. looking to gain insight into customer intentions and prioritize improvements to their website to generate greater revenue. We are honored to have the trust of our Japanese customers and delighted to help them drive their sustainable growth through research ”, said Ghislain Le Chatelier, President of Botify Asia Pacific.
Botify has a proven track record in optimizing the websites of some of the world’s biggest brands (including Expedia, Macy’s, L’Oréal, The New York Times, Groupon, Marriott, Farfetch), driving hundreds of millions of visits and billion dollars of organic products. to look for. According to a Forrester report, evaluating the Total Economic Impact ™ of Botify, businesses using the platform can achieve a 584% return on investment from their SEO and a payback period of less than 3 months. Key indicators used by our clients include:
● New traffic growth
● Prevention of retention / loss of existing traffic
● Reduction of overheads thanks to productivity gains
Building on this global success and the growing wave of companies looking to benefit from organic, Botify Japan brings best practices to local customers including: IOIX, Furla Japan and some large e-commerce retailers of products. food and drink.
To support operational excellence and client success, Botify also works closely with leading local agencies and communications groups, such as SEO Japan and Dentsu. Inc. Dentsu had previously selected Botify as the recipient of its Innovative Marketing Technology Award for 2019, to help drive the development and growth of Dentsu Inc. customers and partners through the Dentsu Innovation Initiative (DII).
“With our unique comprehensive research methodology, robust technology and professional SEO team, we have enabled a leading online food and beverage retailer in Japan to increase ROI 29 times by converting traffic high quality in additional income, ”said Hideki Shimada, Sales Manager, Botify Japan KK
As this retailer’s own words: “Over the past 12 months, Botify has been a crucial partner in helping us capitalize our website traffic to drive sales through our new online ordering platform. Botify allows us to gain insight into customer intent and identify opportunities to improve content visibility for search engines and conversion paths. “
This success story shows what is possible when you combine the right SEO strategy with the right business SEO solution. “Most importantly, we have forged strong relationships and established the foundation for long-term, trusting relationships with our local customers in Japan,” added Hideki Shimada.
Following the $ 55 million Series C funding in 2021, Botify is doubling down on machine learning technologies to develop innovative new features for its corporate clients. These features will enhance its ML and AI-powered SEO platform, enhancing the unparalleled depth and scale of its analytics and automation capabilities. Through developments like these, Botify is steadily leading a revolution in optimized organic search for businesses, helping brands and their customers around the world unlock the full potential of search. We are proud to strengthen our commitment to enable these results in Japan.
Botify is an enterprise software company that helps brands transform organic search into an efficient, measurable, and sustainable channel to increase both traffic and revenue. Powered by a single unified data model, prescriptive insights and automated processes, Botify provides a powerful end-to-end business SEO solution that enables customers to unlock the true potential of their websites. Botify’s business SEO solution is used by over 500 leading businesses across industries including e-commerce, travel, media & publishing, classifieds, and more.
Founded in 2012, Botify is a fast-growing, VC-backed SaaS company with $ 82 million in funding and offices in New York, Seattle, Paris, London, Singapore, Sydney and Tokyo. For more information, please visit botify.com and jp.botify.com.
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