Company behind Hunt & Privateer receives funding for expansion

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The Rider Firm is set to receive seven-figure funding to expand further in the UK, US and Europe.

The UK-based company is behind brands such as Hunt Bike Wheels and Privateer Bikes. While these brands are already offering international sales, funding from Santander Bank is expected to help the company grow further with a focus on marketing, social media presence and sponsorship of professional cycling teams.

The Rider Firm also plans to hire 20 new staff and is working with Santander Universities to add two staff to its Graduate Leadership Scheme, which provides job opportunities for recent graduates. The additional funding will also help one of The Rider Firm’s long-term goals of using recycled materials in its products and becoming a Certified B Corp.

The entire team at The Rider Firm has worked hard to serve riders by developing the best performance cycling products available. With Santander UK as our funding partner, we are well positioned to grow our direct-to-consumer business and serve more riders in our core UK and US markets and expand into Europe. We are very grateful for the tremendous support from Santander UK and Gambit Corporate Finance in this process. Peter Marchment, Founder, The Rider Firm

great quotes As The Rider Firm’s banking partner, we are proud to have supported its growth and evolution over the past six years. Its technical expertise and research and development have stimulated its growth and its excellent reputation with its customers. We are pleased to provide them with this latest funding, which will propel their expansion in the UK and overseas. Peter Abel, Growth Capital Director at Santander UK

great quotes The Rider Firm is an exciting and dynamic company driven by a passion for cycling and its products are widely recognized and highly respected. Gambit Corporate Finance is pleased to provide advisory support on this financing with Santander UK and looks forward to seeing the continued success and growth of the business over the years to come. Jason Evans, Partner, Gambit Corporate Finance
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