DayDayCook and Brinc inject $10 million into food tech companies that promote sustainability


Local content food brand to trade DayDayCook and global venture capital accelerator Brinc have pledged to invest US$10 million in food technology companies that are building a sustainable, animal-free, large-scale global food ecosystem marketing in Greater China and Asia. Both brands share a dedicated mission to achieve global food sustainability goals by developing sustainable food systems and tackling food safety issues in China and Asia.

The partnership will see the investment and support of 45 businesses over the next three years through the Good Food Accelerator program, run by Brinc. This alliance is further strengthened by Brinc’s $500,000 investment in DayDayCook, bolstering a long-term collaborative effort to support game-changing startups.Startups accepted into the program will receive an initial investment of a minimum of $200,000 and will have access to Brinc and DayDayCook’s investor network during and after the program for possible follow-on funding.

The program’s main investment themes include alternative proteins, functional and novel ingredients, sustainable packaging, food supply chain innovation and consumer AgriTech solutions. Companies with ready-to-market products and services that actively contribute to global food sustainability goals will be prioritized. The program will be delivered virtually and will accept applications from market-ready startups located in or looking to enter the Greater China or Asia market.

The main directive of the Good Food Accelerator program is to help food technology companies to market meaningfully in Greater China and Asia, leveraging the online and offline distribution channels of DayDayCook’s core business as well as of the combined network of food companies, hotel groups and investors of Brinc and DayDayCook. In the region. With Brinc bringing eight years of accelerator program design and operational experience to bolster the Good Food Accelerator, selected startups will also have access to DayDayCook’s business team during the program to explore business collaboration opportunities.

Manav Gupta, Founder and CEO of Brinc, said, “China’s Five-Year Agricultural Development Plan lays out an agenda to establish a sustainable food supply system nationwide. Brinc’s expertise as a Food Tech accelerator, its network of investors and mentors, and DayDayCook’s vast reach, sales network and distribution reach in mainland China will enable us to take a bold step towards achievement of this objective. “

“We are excited to support more founders looking to scale alternative protein products and deep technologies from around the world into the world’s most populous market while further developing a growing food tech ecosystem across mainland China and the Great Bay region. Tackling deep-rooted inefficiencies in our regional and global food systems, creating a sustainable food supply chain, and tackling food security issues overall help to mitigate the growing effects of climate change – which is the need of the hour and of our lives,” Gupta added.

Norma Chu, Founder and CEO of DayDayCook, said, “The mission of the Good Food Accelerator program is to build a leading food technology ecosystem in Hong Kong. We are excited to partner with Brinc to welcome our second cohort of startups, accelerate their growth, and launch a stream of commercially viable products and innovative solutions. By sourcing innovative startups from the Greater Bay Area, Southeast Asia and other regions, the program will cause a global stir as it realizes Hong Kong’s ambition to transform into a key innovation hub for food tech talent worldwide.

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