Digitization: German companies rate themselves “satisfactory”


A survey by the Bitkom industry association into the degree of digitization in the German economy concludes that the tools for collaboration are here to stay. 602 companies from all industries with 20 or more employees said they would continue to use tools like Slack & Co. even after the pandemic. According to the survey, the main obstacles to digitization are high data protection requirements and the shortage of skilled workers. 88% of those polled believe that Germany has lost contact with countries like the United States and China.

Business and digitization

Survey: Companies are now weathering the Corona crisis better (Image: Bitkom)

In general, the majority of respondents want to continue the digitization projects started during the crisis and prefer measures such as videoconferencing over face-to-face meetings, purchasing more equipment and allowing the recruitment and onboarding processes to proceed. numerically. When it comes to the home office, however, the trend was different. Only 27% wanted to continue to adhere to or expand Corona regulations, while 71% wanted to withdraw the regulations at least in whole or in part.

Overall, companies consider themselves to be better positioned digitally, but they rated their own degree of digitization with a rating of “satisfactory”. In particular, the use of big data received 73%, an increase of 22 percentage points from 2019. Use of the Internet of Things (IoT) increased by 32% for a total of 65%. In addition, according to respondents, digitization intensifies competition. 70 percent said that competitors from the Internet or the computer industry are finding their way into the business market.

Almost all of the companies questioned (99%) would like the authorities “to also offer all services digitally”. In addition, according to 96% of respondents, police units specializing in cybercrime should be massively strengthened and data from the federal administration – according to 95% of respondents – should in principle be published.

Most recently, the Ampel-Koalition announced in its coalition agreement that it wants to support small and medium-sized enterprises in digitization through “simple funding” and to expand “IT security, GDPR-compliant data processing and the use of digital technologies ”. In addition, she wishes to campaign for “an ambitious regulation of the Digital Markets Act (DMA)”. Digitization should also be promoted with WiFi throughout the country and the reception of mobile phones. So there should be open standards for IT projects and free software available for development contracts.


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