Fora Raises $13.5M in Series A Funding Round Co-Led by Heartcore Capital and Forerunner


NEW YORK–(BUSINESS WIRE)–Fora, a cutting-edge travel company that is ushering in a new generation of entrepreneurs, announced a $13.5 million Series A funding round co-led by Heartcore Capital and Forerunner. Fora will use the funding to accelerate the next evolution of its platform: an innovative customer and reservation management system – the first of its kind in the industry – exclusively for its community of travel advisors. The funding will also be used to boost marketing and business development, and create top-notch training programs for its advisor community.

Since launching in August 2021, Fora has redefined the travel agency concept and given the notoriously outdated industry a makeover. Led by long-time travel professionals and successful founders, Fora targets an emerging generation of entrepreneurs: those who are passionate about travel, but who have never considered booking travel as a source of income. Enter Fora, which provides all the resources needed to launch a career as a travel agent.

Since its creation, Fora has grown exponentially and today has nearly 500 advisors worldwide, with more than 30,000 people on the waiting list. 97% of Fora advisors had never sold travel before, proving that Fora was the key to empowering people to turn their passion into a career.

“This funding milestone allows us to double down on our vision to become a leading travel agency, with a first-of-its-kind platform for advisors,” said Jake Peters, co-founder and chief product and technology officer at For a. “Our goal is to make the work of our advisors as seamless as possible, with an accessible user experience and a system that will grow with our advisors, but not be overwhelming.”

This integrated portal offers Fora Advisors, new to the industry and seasoned professionals, all the information they need to book travel right at their fingertips. This includes an easy discovery tool for preferred partner benefits, destination and resort overviews, secure credit card management, guest management and much more. In addition, the portal offers a real-time update on commission payments.

Fora also offers technology-based marketing tools to ensure advisors can seamlessly drive demand to their network. An innovative new marketing feature is the “magic blog”, a tool that allows Fora advisors to personalize and share travel content at the touch of a button. With this feature, advisors can customize articles written by Fora’s in-house creative team – including hotel summaries shaped by booking data and industry experts – to include their own signature and calls for help. action to get in touch. Advisors also have access to branded email templates touting hotel exclusives and seasonal offers. In addition to the content marketing equation, Fora Advisors can create a profile on and showcase their own travel itineraries, bios, and areas of expertise. With this technology, advisors can skip the heavy lifting of content marketing and do what they do best: plan trips.

According to the US Travel Association, travel spending reached a new pandemic high of $101 billion in May 2022. The American Society of Travel Advisors reports that nearly half of travelers (44%) believe they are more likely to use a travel counselor when the pandemic is over. With travel advisors in greater demand than ever, Fora is perfectly positioned to revolutionize the industry.

“Heartcore is thrilled to underwrite Fora’s exceptional growth in a strategic travel space,” said Max Niederhofer, Partner at Heartcore Capital. “The narrative of venture investing in tourism has been one of disintermediation and automation. But unforgettable experiences are better planned with the depth of insight and level of care than only a personalized booking experience and We believe Fora is the ultimate career opportunity for a new generation of passionate travel entrepreneurs: a chance to build a thriving, flexible business delivering phenomenal travel with all the benefits of the traditional agency model. »

The Fora team is dedicated to more than building a state-of-the-art business. They aim to empower people to make money doing what they are passionate about.

“Originally, we wanted to create a new type of travel agency so that anyone who loves to travel could join us and earn an income,” said Henley Vazquez, co-founder of Fora. “The funding not only helps accelerate our plans to build our community of travel advisors, it reinforces our commitment to bringing people together through travel. We are very excited about what the future holds and how it will continue to change the industry. »

To learn more about Fora, visit

About Forums

Fora is a state-of-the-art travel agency whose mission is to enable anyone with a passion for travel to earn an income by planning and booking trips. A one-stop-shop to becoming a successful travel advisor, Fora offers its advisor community ongoing training, access to a vendor hub, industry-leading commission tracking and payouts, content creation tools, marketing resources and more. Fora sits at the intersection of the desire for flexible, remote working and the desire for travelers to rediscover the world. The waiting list to become a Fora advisor is currently 30,000 people and continues to grow. More at

About Heartcore

Founded in 2007, Heartcore Capital is one of Europe’s leading early-stage venture capital firms with over $700 million in committed capital. With offices in Copenhagen, Berlin and Paris, Heartcore backs exceptional founders who build category-defining B2C and B2B2C technology companies from inception to Series A. Heartcore’s portfolio includes companies such as GetYourGuide, TravelPerk, Roadsurfer and Tink (acquired by Visa in 2022 for $2.2). billion). More at

About the Precursor

Forerunner is a venture capital firm focused on understanding the mindset of the modern consumer and identifying companies ready to meet their needs. Forerunner invests in companies across all industries, from fintech to marketplaces, from creator platforms to commerce enablement tools, as they reinvent how, why, and with whom we transact. The Company’s investments include Chime, Faire, Glossier, Away, ŌURA, Curated, Ritual, The Farmer’s Dog and Warby Parker, among others. For more information, visit


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