Headless Commerce Leader fabric Announces $140M Series C Funding Led by SoftBank


“We truly appreciate the vote of confidence Softbank and our other world-class investors have in our vision, execution and experienced team,” said Faisal Masud, CEO of fabric. “This cycle will allow us to increase the speed of our innovation and product development while continuing to create technology that, unlike our competitors, bends to the needs of our customers, not the other way around. The fabric is truly the future of digital commerce and our new customers Chico’s, McDonald’s, TriMark, L’azurde and more recently The Honest Company, are embracing it.”

Series C funds will be used to accelerate product development largely through automation and intelligence, as well as geographic expansion. Billions of dollars are moving online and any business selling digitally is preparing for a post-Covid world where customer expectations have changed dramatically. “Experience” is everything and brands and retailers offering a modern and optimized omnichannel experience will experience significant growth. Fabric suite of hundreds of powerful commerce APIs and a robust API orchestration framework provides full flexibility to support unique business models, experiences, and managed service offerings across all channels and industry verticals. Plus, Fabric Marketplace allows brands to seamlessly connect so they can instantly give their customers the products they love.

“Retailers need to meet modern consumers wherever they are – whether online, offline, mobile, social or any other future entry point. This means merchants of all sizes, and especially medium and large enterprises, need the right commerce platform to keep pace with changing trends,” said Robert Kaplan, Chief Investment Officer at SoftBank Investment Advisers. “We believe fabric has built the industry’s best API-first modular commerce platform and associated commerce applications to give merchants unparalleled power and flexibility, all in a way that reduces the pain of migration. from legacy and outdated commerce platforms.”

In addition to the funding announcement, fabric also just signed The Honest Company, a mission-driven, digital-native brand focused on leading the clean lifestyle movement with its client roster.

“Digital has been key to the Honest Foundation since our very beginnings. As we continue to invest in realizing our vision to provide our consumers and partners with an innovative digital experience, fabric has emerged as the choice. obvious to help us do that.” mentioned Pete Gerstberger, Chief Digital & Strategy Officer for The Honest Company. “We believe the strength and capability of fabric’s product offerings will help us deliver cutting-edge digital experiences to honest consumers to help us engage them at every stage of their lives, wherever they are. “

B2B companies are also leveraging Fabric technology to expand their presence in digital commerce and deliver exceptional omnichannel experiences to their customers.

“TriMark has partnered with Fabric to modernize and accelerate their B2B commerce experience,” said Tom Weinclaw, Chief Growth Officer of TriMark. United States, a textile customer. “We are pleased with the progress made to date and look forward to the fabric APIs improving our customer experience”

From February 2022the fabric received an overall rating of 4.6, which is one of the highest ratings in Gartner Peer Insights™ for businesses in the digital commerce space. The 28 customers who participated in the survey said:

  • “Excellent management team who were also involved alongside the service integrator. I like that the management team has all been in operational positions such as former CDOs, former Amazons and Google. They understand this which is needed in terms of practicality and innovation and they have built the tool with that in mind.Every member is also very involved and checks constantly. Link to full review
  • “Fabric is the future in the digital commerce space. Modularity (you call it “composability”) means that I can acquire fully self-contained functions, i.e. loyalty management, storefront, etc., in order to supplant/augment my current platform. Additionally, the modularity also allows fabric to quickly and continuously innovate in its product portfolio through the acquisition of other cutting-edge solutions (think Salesforce and its conglomerate of Marketing Cloud products, e.g. Exact Target, Dataorama, etc.).” Link to full review
  • “We had a fantastic experience with the Fabric team. World class products and people” Link to full review

Since increasing its B-series in July 2021the fabric has:

  • 4.5x YOY revenue growth in 2021
  • Made significant hirings of seniors:
    • Val Rupp– Director of Human Resources, fmr Amazon, Microsoft, Hewlett Packard Enterprises
    • Karen Brewer– Marketing Director, fmr Cisco, Autodesk, Adobe
    • Stacy Sal– Director of Operations, fmr Amazon, Williams Sonoma
    • Prakash Muppirala-EVP of Platform Solutions and Customer Success, fmr Restoration Hardware
    • Chandra Shekar Neti– Head of APAC and Vice President of Software Engineering, APAC, fmr Amazon
    • Craig Berman– SVP Corporate Marketing, fmr. Amazon
  • Launched Fabric Commerce Platform for B2B which enables online sales transactions for your manufacturing, distribution or wholesale business with a complete and scalable e-commerce platform.

About Gartner Peer Insights
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About the fabric
fabric is a key part of the modern commercial pile. By democratizing access to best-in-class digital commerce tools, Fabric enables merchants not well served by Shopify, Oracle, or Salesforce (and other hosted platforms) to thrive in an e-commerce world. Customers like BuildDirect, GNC, and MSC trust Fabric for its open, modular design that gets them up and running in just months without having to switch platforms. fabric is a force multiplier on retailers’ existing technology investments that have been proven to increase digital revenue by 3x. Based in the cloud capital Seattle, Washington, with offices and customers worldwide, fabric is backed by SoftBank, Glynn Capital, Forerunner Ventures, Stripes, B Capital Group, Greycroft, Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital and EXP. To learn more, visit https://fabric.inc.

Media Contact:
Mission Nord for the fabric
[email protected]

SOURCE Fabric Inc.


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