Huckletree, a workspace innovation company in the UK and Ireland, is expanding its presence in London with a new web3 and metaverse-themed hub on Oxford Street – the first of its kind in the UK. This milestone will mark Huckletree’s fifth opening in the capital and expand its footprint to 175,000 square feet.
Jubilee House, comprising 22,000 square feet, will be transformed into a new workspace concept, bringing together Web3, creatives and investors in one place. The announcement also comes at a record time for Huckletree as the company announces plans to double its presence in the UK while recording occupancy rates at a record high of 94% group-wide.
Huckletree has a proven track record of building communities and will seek to emulate the successes of its existing themed coworking spaces, such as its VC hub in Soho and its Govtech hub in Westminster.
The expansive new office features purpose-built and curated spaces for businesses operating in the Web3 world, including an NFT Creator gallery, VR/Gaming modules and decompression zones. The hub will also support new flexible ways of working with a range of spaces designed for different ways of working as well as breakout spaces for collaboration, socializing and well-being, including an open rooftop terrace.
Huckletree, as part of its curated membership model, targets core tenants actively working in Web3 and the metaverse space. The remaining available workspace will be open to complementary sectors, with memberships due to open for inquiries in August.
As part of its commitment to the ecosystem, Huckletree has established an advisory board to oversee companies moving into the space, with representatives from venture capitalists seeding European unicorns, Web3 entrepreneurs and the digital fashion space.
The decision to locate the new hub on Oxford Street was influenced by changing office worker behaviors and the subsequent demand for offices in central, convenient and destination-like locations. According to CBRE, office take-up in the West End reached 4.9 million square feet in the second quarter of this year, an increase of 149% over the same period last year.
Reflecting these figures, the Huckletree hub in Soho, which opened in 2019, has seen the highest demand from the Huckletree Group in the past 12 months, with occupancy rates consistently above 90%.
This demand is due to the region becoming a key destination for businesses and investors thanks to its unrivaled lifestyle offering, including a lively outdoor dining and bar atmosphere as well as a Brilliant connectivity, thanks to the opening of the Elizabeth Line Crossrail.
Gabriela Hersham, co-founder and CEO of Huckletree, said: “This latest opening for Huckletree not only marks a major milestone in our journey, but also demonstrates our commitment to innovation and our ambition to support the most transformative emerging thinkers and doers in the ecosystem. Web3 and the metaverse have the potential to transform every industry as we know it, and the community working behind the scenes, whether on the investment or business side, needs a place to settle that can also to be a platform for funding, business flow, ideas, talent and friendliness.
Oxford Street is an iconic London address that has suffered financially and culturally. We want to contribute to the re-imagining of the region, to create a vision where emerging hybrid communities meet heritage and tradition. »
Huckletree was advised by Situu.