Ky. will accept mobile payment options for the WIC program

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June 23—WASHINGTON — Kentucky has received a USDA Food and Nutrition Service grant to improve access to fresh produce for participants of the Special Supplemental Nutrition Program for Women, Infants, and Children , commonly referred to as WIC.

Grants are awarded to the Kentucky Cabinet for Health and Family Services and the Maine Department of Health and Human Services, Centers for Disease Control and Prevention, and WIC Nutrition Program. Each will use grant funds to purchase mobile-friendly software or web services that streamline benefit delivery for WIC FMNP participants, farmers, and state agencies and can help increase benefit usage on farmers’ markets.

“Supply chain issues have affected families across the country, but luckily shopping at your local farmers market is one way to ensure immediate access to fresh produce,” said FNS Administrator Cindy Long. from the USDA. “These mobile-friendly solutions make it easier for eligible WIC participants to purchase locally grown fresh fruits and vegetables to help provide the best start for their families.”

The Kentucky Cabinet for Health and Family Services will receive more than $50,000 in grants. The Kentucky WIC program partnered with the Kentucky Department of Agriculture’s Senior Farmer Market Nutrition Program to identify a solution the Commonwealth could implement to meet the needs of both programs, as well as simplify training farmers who participate in both the WIC and Senior programs. . The solution can be used from mobile devices and does not require a card. This modernization effort will streamline the issuance and transaction of benefits.

“One of the most important and rewarding goals we have at FNS is to ensure that children have access to safe, healthy and nutritious food,” said Willie C. Taylor, regional administrator of the USDA FNS Southeast. “We look forward to supporting the implementation of new technologies in Kentucky to achieve this goal.”

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