NirogStreet, the online Ayurveda counseling platform, raises $ 4 million in funding


NirogStreet, an online platform for Ayurvedic medicine counseling, has raised $ 4 million in funding from UAE-based CE Ventures and ICMG’s Japanese partners. The company said it made Robin Jha its co-founder for its operations in India and overseas.

The Series B funding round also saw the participation of Coinbase and Pinterest board member Gokul Rajaram; the partners of Wavemaker, Samir Kumar; Anuj Srivastava, founder of Livspace; Rajeev Kannan, Executive Director of Management at Sumitomo, Singapore; Suresh Vasudevan, CEO of Sysdig USA; Ramakant Sharma, co-founder of Livspace, Andy Hwang, former Google executive, Ashutosh Sinha, former CEO of Morgan Stanley, Dr Kyohei Takano, Tokyo-based gynecologist, Arup Dutta, vice president of global quantitative equities at Mackenzine Investments and Lalittal , Head, Livspace Interior Business.

The funds will be used for service and product offerings and to strengthen operations.

“We are convinced that our continued efforts to mainstream Ayurveda have started mainstream conversations, reconstructed perceptions and reassured that this most effective and oldest medical science is a gift from India to the world” , said Ram N Kumar, founder and CEO of Rue Nirog.

Tushar Singhvi, Deputy CEO and Chief Investment Officer, Crescent Enterprises commented, “We are delighted to embark on this journey with Nirogstreet. The company has demonstrated the immense value and opportunities of the Ayurveda market, which is expected to reach $ 9.5 billion by 2024, as well as the limitless possibilities that technological solutions can offer.

Gen Funahashi, CEO of Japan Based Venture Capital, ICMG Partners, said, “NirogStreet is not just a simple Ayurvedic e-commerce platform, it brings much more value to the industry than that. I believe that NirogStreet directly fills many gaps in the current Ayurvedic industry.

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