The Mothership raises $22M to boost e-commerce rollout strategy


LONDON–(BUSINESS WIRE)–The Mothership, one of the UK’s fastest growing e-commerce rollups, today announced it has raised $22 million in funding from leading private investors. The investment will be used to expand the company’s portfolio of likeable and more sustainable brands.

Investors include Glenn Elliott, founder of Reward Gateway and now part of Tenzing Private Equity; Jonathan Quin, founder of payments company World First; Adrian Thompson, CEO of Aspen Pumps; Simon Morrish, who founded and developed several successful businesses, including Ground Control; and Giles Palmer, founder of BrandWatch.

There is a growing opportunity in the e-commerce space for small businesses, including independent e-commerce sellers and Amazon, with high-quality consumer products, to receive the injection they need in the know-how. do when it comes to multi-channel and brand marketing that will allow them to be elevated to the next level. The Mothership provides this expertise and will use its funding to acquire or partner with companies ready to take the next step in their development.

Ben Fletcher, co-founder and CEO of The Mothership, said, “Several trends are converging in the e-commerce space. The category is growing, we’re seeing an explosion of exciting sellers with innovative products that can compete with traditional brands by being more targeted, and they need help to scale. That’s where The Mothership comes in. Our funding will allow us to support new acquisitions with team expansion and a vibrant infrastructure. By strengthening the marketing of these products, we are creating the consumer brands of the future.

Among the companies already acquired by The Mothership is TCU Trading, owner of two brands, Pluvios and Case4Life. Following the acquisition in March 2021, founder James Lovett said: “The deal presented was incredibly simple and the best deal compared to others, coupled with the enthusiasm and trust in the brands, it has was very easy to do. The deal itself was done in less than 30 days and the whole process was extremely smooth.

Jonathan Quin, Founder of World First, said: “I am delighted to support the team behind The Mothership. The cumulative e-commerce space is exploding right now, and The Mothership’s focus on high-quality, sustainable brands looks like a winning strategy. I was particularly impressed with the team of entrepreneurs and consumer marketing experts they assembled. »


About the Mothership

The Mothership, which was founded in March 2021, is a fast-growing multi-channel e-commerce platform backed by an experienced team of founders and multi-channel marketers. She specializes in acquiring or partnering with growing and sustainable consumer products companies that sell online. The Company’s platform enables its portfolio companies to thrive through the expansion of their product catalogs and a multi-channel cross-selling approach to audience building. This allows their brands to deliver faster growth and higher value.


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