Zuper, Wisetack Team on Mobile Borrowing Options


Field operations specialist Zuper and consumer finance company Wisetack are teaming up on the premise that consumers will appreciate not having to visit bank offices to borrow money and that businesses will benefit from the empowerment of their field agents to organize the financing.

These desires are driven in part by consumer and business reactions to inflation, declared in an ad.

Wistetack co-founder and CEO Bobby Tzkein said now is the time as consumers cut back on spending and managers look for ways to maintain revenue in such an environment. Wisetack said its APIs allow businesses to integrate its borrowing offerings into software platforms so staff can easily offer them to customers.

Wisetack’s customers include companies that repair household appliances and perform automotive repairs. PYMNTS reported last year that Wisetack raised $45 million for expansion into new verticals.

Read more: FinTech Wisetack Secures $45M to Expand BNPL In-Person Services Solution to More Verticals

Zuper works with field service operations run by organizations in a number of industries. The Zuper App Store will add Wisetack to offerings that include: HubSpot Sales and Service Hub; Zendesk; and Soho, according to the announcement.

The new arrangement, according to the announcement, will reduce “tedious juggling” by allowing field service representatives to include bespoke financing with invoices.

Zuper CEO Anand Subbaraj said in a prepared statement that the company is looking to partner with other companies that will increase the productivity of field service agents.

Zuper was founded in Seattle and also has offices in India and the Middle East.

Wisetack is based in San Francisco. According to the company, its investors include: Bain Capital Ventures, Greylock and Insight Partners.



About: Results from PYMNTS’ new study, “The Super App Shift: How Consumers Want To Save, Shop And Spend In The Connected Economy,” a collaboration with PayPal, analyzed responses from 9,904 consumers in Australia, Germany, UK and USA. and showed strong demand for one super multi-functional app rather than using dozens of individual apps.


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